Science of scent

Olfactory and Memory

Our sense of smell is believed to affect 70% of our daily emotions. The close connection between the olfactory gland, which registers smell, and the limbic system, that governs emotion and memories, is the power behind our sense of smell.Scent receptors in the nose connect directly to the section of the brain that is responsible for memory and emotion. This is why a smell has the ability to transport you to a certain time and place, linking back to a particular memory or feeling.
Our sense of smell is widely considered by professors to be our ``most emotional`` sense. The reason being that rather than analyse the information we receive from a particular scent; we immediately get a feeling when we smell something.
Human beings can remember about 10,000 distinct odours that can trigger important memories that can take us all the way back to our childhood.
Humans should no longer consider their noses to be the least effective sense. In fact, new research suggests that your nose can outperform your eyes and ears, which can differentiate between several million colours and about half a million tones. It’s time to give our sense of smell the recognition it deserves!
Science of SCENT