Why scent marketing?
So the results are in, when happy customers remember your brand, they linger for longer!
In today’s competitive business environment creating memorable experiences and emotional connections with consumers is critical to win consumer spending and long-term brand loyalty.
Smell is the most powerful sense we have; it connects us to our emotions. By using scent, brands are able to connect with consumers on a deeper emotional level, resulting in a more memorable experience. Scent can attract new customers, increase sales, create brand recognition, increase perception and customer satisfaction.
Academic and industry research reveal that incorporating scent has a profound impact on how consumers regard a brand. The right scenting solution can enhance the in-store experience, creating a comfortable and positive environment which can subtly prompt consumers to spend more time in retail environments and increase consumer spending. Diffusing the right aroma can create/enhance your brand identity, creating the perfect ambiance for your clients, employees and guests, and differentiate your business from your competitors.